How to Evaluate Leads

Peer
Criteria

Self

Is it catchy? Will the reader be interested in the topic?

Is the issue clear? Will the reader immediately know what the issue or problem is the essay?

Is it to the point? Does it lead the reader into the body of the essay?

Is the information developed? Is there adequate examples, evidence, quotes, statistics, etc... to lead the reader into the text?

Is the information factual? Are all statistics, quotes, and statements accurate, believable, and relevant?

Is it clearly appealing to a target audience?

Is it powerful? Does the issue seem compelling? Are the words inviting with strong verbs?